SM Entertainment CEO Lee Sung Soo Talks About SM’s Shared Universe, aespa’s Avatar Concept, Red Velvet’s Future Plans, And More

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On November 21, SM Entertainment CEO Lee Sung Soo gave a keynote address at the global start-up festival “COMEUP 2020.” Lee Sung Soo said that SM’s “culture technology” would be divided into three steps: culture creation, culture development, and culture expansion. Culture creation includes casting, training, producing, and management. Producing is the most important part of this […] The post SM Entertainment…